Times Square
Sunset Blvd.
Role: Creative Director
Concept Consultant
Challenge: The Nicki Minaj was set to bring her popular show Queen Radio over to the newly launched audio streaming app, AMP. We had just two weeks to develop a concept, design the creative, and route to our vendors.
So, how do we show off an icon without ever showing her face?
Solution:
Since Nicki Minaj is most famous for the things she says, let her words speak for themselves and tease out “What will she say next?” You’ll only hear it on AMP.