The Honest Company was looking to reach more dads and help them feel more connected to the diaper buying experience.
So we partnered with the MLB to create diaper prints featuring the teams with the biggest fanbases in our key demographics. Now their babies can sport their team before they even fit into a jersey.
We created baseball player personas for each team and did a studio shoot with Honest babies to bring it to life. While shooting with babies is the most fun, it’s never easy, so our set was designed around being able to prioritize cute faces and add the diaper prints on in post.
As a surprise and delight for dads who purchased an order, we added baby baseball cards to each box, so they could continue the fun bonding moments at home.